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We create a conscious and sustainable style.
Of natural, organic or recycled material.
Handmade Madeirense embroidery. Each piece is unique.
With embroidery techniques rooted in the 19th century,
transmitted over generations.
A tradition of Madeira culture reinvented
by the hands of the embroiderers of Madeira.
84 years old, born in Estreito de Câmara de Lobos
She has been embroidering for as long as she can remember and has over 75 years of experience in this craft, which was passed down to her by her mother.
He lived 50 years in Caracas, but never stopped embroidering the Madeiran themes. Today, in Madeira, he enjoys embroidering the detailed Vilhões da Madeira.
She is the master of Bailha, who has passed on values, stories and techniques so well, when there are few people who still master the art of embroidery.
63 years old, born in Estreito de Câmara de Lobos
Since very young she has learned various embroidery techniques, such as the cross stitch, or the Arraiolos stitch, but it was recently that she learned to embroider the technique used for the Vilhões with Mrs. Sara.
Lived in Madeira most of his life and 10 years in Canada. Back on the island, he spends his days taking care of his numerous plants and creating the fruits, flowers and animals of Bailha. Its versatility and talent for embroidering new motifs make the Bailha an even richer project.
57 years old, born in Estreito de Câmara de Lobos
She was still very young when her mother taught her to embroider the simplest stitches, like the “rope stitch” or the “garanito”. At the age of 10, she left school and started working as an embroidery artist at home, a situation that was still very common in the 1970s and 1980s.
She later worked in two embroidery factories for 19 years, where she acquired knowledge in the production and handling of embroidery.
Nowadays, she continues to embroider at home for various purposes and more recently she has contributed her great talent to Bailha.
29 years old, from Estreito de Câmara de Lobos
In his childhood, he grew up watching his mother and grandmother embroider a variety of fascinating patterns and motifs that motivated him to start Bailha in 2021. He lived in Porto and Oslo, where he graduated in architecture, and the contact with other realities made him aware of the value of the natural and cultural heritage of Madeira.
Currently it has contributed to the application of the Madeira’s Levadas to the UNESCO World Heritage List. At Bailha, she devotes her time to designing the embroidery, leading the team of embroiderers and promoting this project that values Madeira’s culture.
