{"id":12937,"date":"2022-10-14T12:16:08","date_gmt":"2022-10-14T12:16:08","guid":{"rendered":"https:\/\/bailha.pt\/about-us\/"},"modified":"2025-05-29T08:14:34","modified_gmt":"2025-05-29T08:14:34","slug":"about-us","status":"publish","type":"page","link":"https:\/\/bailha.pt\/en\/about-us\/","title":{"rendered":"About"},"content":{"rendered":"\t\t
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We want Madeira Embroidery in the move<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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We create a conscious and sustainable style. From natural, organic or recycled material. <\/p>\n

Madeira embroidery by hand. Each piece is unique. <\/p>\n

With embroidery techniques rooted in the 19th century, passed down through generations.<\/p>\n

A Madeiran tradition reinvented by the hands of the embroiderers of Madeira.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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The embroiderers who keep Madeiran embroidery alive<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Sara de Sousa<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Embroiderer<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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84 years old, born in Estreito de C\u00e2mara de Lobos<\/p>\n

She has been embroidering for as long as she can remember and has over 75 years of experience in this craft, which was passed down to her by her mother.<\/p>\n

He lived 50 years in Caracas, but never stopped embroidering the Madeiran themes. Today, in Madeira, he enjoys embroidering the detailed Vilh\u00f5es da Madeira. <\/p>\n

It is the master of Bailha, who has so well transmitted us values, stories
and techniques, when it is already rare the people who still master this art of embroidery. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Helena da Silva<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Embroiderer<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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63 years old, born in Estreito de C\u00e2mara de Lobos<\/p>\n

Since very young she has learned various embroidery techniques, such as the cross stitch, or the Arraiolos stitch, but it was recently that she learned to embroider the technique used for the Vilh\u00f5es with Mrs. Sara. <\/p>\n

Lived in Madeira most of his life and 10 years in Canada.
Back on the island, he spends his days taking care of his numerous plants and creating the fruits, flowers and animals of Bailha. Its versatility and talent to embroider new motifs make the Bailha an even richer project. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Dorina Pita<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Embroiderer<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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57 years old, born in Estreito de C\u00e2mara de Lobos<\/p>\n

She was still very young when her mother taught her how to embroider the simplest stitches, like the “rope stitch” or the “garanito”. At the age of 10 he dropped out of school and started working as an embroidery
a situation still very common in the 70s and 80s. <\/p>\n

She later worked in two embroidery factories for 19 years, where she acquired knowledge in the production and handling of embroidery.<\/p>\n

Nowadays, she continues to embroider at home for various purposes and more recently she has contributed her great talent to Bailha.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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David Oliveira<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Founder<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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29 years old, from Estreito de C\u00e2mara de Lobos<\/span><\/p>\n

In his childhood, he grew up watching his mother and grandmother embroider a variety of fascinating patterns and motifs that motivated him to start Bailha in 2021. Lived in Porto and Oslo, where she graduated in architecture,
and the contact with other realities made him aware of the value of Madeira\u2019s natural and cultural heritage. <\/span><\/p>\n

Currently it has contributed to the application of the Madeira’s Levadas<\/a> to the UNESCO World Heritage List. At Bailha, she devotes her time to designing the embroidery<\/a>, leading the team of embroiderers and promoting this project that values Madeira’s culture. <\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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We want Madeira Embroidery in the move We create a conscious and sustainable style. From natural, organic or recycled material. Madeira embroidery by hand. Each piece is unique. With embroidery techniques rooted in the 19th century, passed down through generations. A Madeiran tradition reinvented by the hands of the embroiderers of Madeira. The embroiderers who […]<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-12937","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/bailha.pt\/en\/wp-json\/wp\/v2\/pages\/12937","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bailha.pt\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/bailha.pt\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/bailha.pt\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/bailha.pt\/en\/wp-json\/wp\/v2\/comments?post=12937"}],"version-history":[{"count":6,"href":"https:\/\/bailha.pt\/en\/wp-json\/wp\/v2\/pages\/12937\/revisions"}],"predecessor-version":[{"id":16361,"href":"https:\/\/bailha.pt\/en\/wp-json\/wp\/v2\/pages\/12937\/revisions\/16361"}],"wp:attachment":[{"href":"https:\/\/bailha.pt\/en\/wp-json\/wp\/v2\/media?parent=12937"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}